U.S. BIATHLON PARTNERS WITH RAIN
by Sara Donatello
New Gloucester, Maine - The organization which oversees the Olympic sport of biathlon in the USA has partnered with RAIN Bottling Company (dba RAIN) as the Official Premium Water of U.S. Biathlon. It is yet another partnership for the growing sports organization which has taken significant strides towards sustained competitive excellence in the coming years.
Under the partnership, RAIN will align its brand with that of U.S. Biathlon on social media and in product marketing. RAIN will also activate a sweepstakes around a lifetime experience with the U.S. Biathlon Team.
“We are thrilled to launch this partnership with RAIN to support our athletes and the growth of Biathlon in the U.S.,” said U.S. Biathlon CEO, Jack Gierhart. “RAIN is a perfect partner for our organization, not only from a business and product standpoint as pure spring water is natural a fit for our athletes and sport, but RAIN’s understanding of the climate challenges we are facing and commitment to sustainability through its entire business align completely with our culture and values, and the biathlon community.”
“We are honored to support the athletes of U.S. Biathlon and contribute to the growth of this incredible sport in the United States,” said RAIN Founder, Mark Majkrzak. “Biathlon is one of very few Olympic sports taking place exclusively in nature. We pride ourselves in partnering with organizations that share the same stewardship and respect for the environment. We are proud to support U.S. Biathlon and its athletes with sustainably sourced and packaged natural spring water.
Based in Tiger, Georgia, RAIN was founded in 2018 with a mission to end the world’s dependence on single use plastics. RAIN uses a “cloud to can” method, taking Georgia’s pure mountain spring water and bottling on-site in infinitely recyclable aluminum bottles.