by Sara Donatello

New Gloucester, Maine - The organization which oversees the Olympic sport of biathlon in the USA has teamed up with Polar Beverages as the Official Seltzer of U.S. Biathlon. It is yet another partnership for the growing sports organization which has seen its greatest athletic success over the past few years.

Under the partnership, Polar Beverages will align its brand with that of U.S. Biathlon in social media and in product marketing. Polar Beverage will also activate a sweepstakes around a lifetime experience with the U.S. Biathlon Team.

“A vital element of any sports organization is its partners,” said U.S. Biathlon CEO Jack Gierhart. “Polar Beverages brings a long history of quality, healthy beverages to the partnership. Seltzers are a great fit for our athletes, and as an organization and community that strives for health and wellness, Polar’s commitment to healthy lifestyles is a perfect match. We are proud that Polar is joining our strong group of sponsors.”

"We're really excited to enter into this partnership with U.S. Biathlon," said Polar Marketing Senior Vice President, Ralphie Crowley. "Polar has always been about our commitment to excellence in our craft and we are proud of our longstanding heritage. U.S. Biathlon is the perfect fit for us."

Based in Worcester, Mass., Polar Beverages traces its history back to a spring water company in 1882. Since then, it has been under continuous ownership and operation by four generations of the Crowley family in New England.

Today, Polar Beverages is the largest independent bottling company in the USA with a family of brands including Polar Seltzer, Adirondack, Clear & Sparkling, O Water and Frannie’s, plus strong brand partnerships for bottling, private-label manufacturing and distribution for both regional and national brand partners. It has manufacturing facilities in Worcester Massachusetts, Scotia New York, Temple Texas and Fitzgerald Georgia.