New Belgium Brewing Company Joins U.S. Biathlon as Craft Beer Partner

Midway, UT – The U.S. Biathlon Association announced today its partnership with New Belgium Brewing Company as the Craft Beer Partner of U.S. Biathlon. The multi-year partnership with New Belgium will showcase some of the leading beer brands, like Fat Tire Ale and Voodoo Ranger IPA, in new regional markets at U.S. Biathlon events across the country. 

As a Human Powered Business, New Belgium has been a human-powered company from the beginning, putting people and community first, considering the environmental and social impact of their work, and striving to set the highest standards of taste and quality when it comes to their craft since day one – making great beer. The values upheld by New Belgium align with the values embodied by U.S. Biathlon: to provide top support for athletes, staff, coaches, and its community, reduce environmental impact, and continuously strive for excellence on the world stage.  

“We are thrilled to welcome New Belgium as Craft Beer Partner,” said U.S. Biathlon President & CEO Jack Gierhart. “Their commitment to community, sustainability, and excellence mirrors the values we strive to uphold every day in supporting our athletes and growing our sport. Together, we look forward to creating memorable experiences for fans at our events and celebrating biathlon with the same passion and craft that New Belgium brings to brewing.”

New Belgium will have a presence at upcoming domestic events such as the 2025 U.S. Biathlon Fall Festival & International Team Trials in Midway, UT to kick off the 2026 Olympic qualifying process, two 2026 IBU Cups in Lake Placid, NY, and the 2026 U.S. Biathlon Senior National Championships, also in Midway, UT, to close out the 2025-26 competition season.  

New Belgium is famous for Fat Tire Ale and the Voodoo Ranger Family, along with new innovative products such as Lightstrike Hard Refresher and an award-winning wood-aged sour program. To learn more about New Belgium, visit www.newbelgium.com.  

About New Belgium Brewing Company

New Belgium Brewing is a leading premium adult beverage company, known for its iconic portfolio and unique approach to business. Founded in Fort Collins, CO basement in 1991, New Belgium has grown into one of the most successful breweries in the country, known for Voodoo Ranger IPA, Fat Tire Ale, Lightstrike Hard Refresher, an award-winning wood cellar program, and much more. Over the past three decades, New Belgium’s Human Powered Business model of caring for people, protecting the environment, and owning our impact has remained consistent, guiding our business practices in all that we do. This ethos continues on today and has enabled us to reach many significant milestones over the past three decades including becoming the first craft brewery to become a certified B-corp still in operation, developing the first carbon-neutral beer in Fat Tire, and much more. New Belgium expanded to Asheville, NC, in 2016, Daleville, VA, in 2023, and acquired Bell's Brewery, in Kalamazoo, MI in 2021.To learn more about New Belgium, visit www.newbelgium.com and to learn more about Bell’s, visit www.bellsbeer.com.  

About U.S. Biathlon

As the Olympic sports organization centered around the sport of biathlon, the United States Biathlon Association, known as U.S. Biathlon, is recognized by the International Biathlon Union (IBU) and the U.S. Olympic and Paralympic Committee (USOPC) as the National Federation for biathlon in the United States. Founded in 1980, U.S. Biathlon exists to support and encourage the development of biathlon in the United States, to work with biathlon clubs and regional centers around the country to organize training and competition from the grassroots to elite level, and to prepare athletes for international competition. U.S. Biathlon staffs and finances the U.S. Biathlon national and junior national team and is a 501 c (3) non-profit organization.